Posted: December 15, 2020 in: Leadership Empowerment, Pain-2-Power

Get Linked

I’m not the biggest fan of social media.  I think it ultimately runs the risk of dispiriting people and alienating them from one another when it is used to create fake narratives showcasing lots of fake moments of glee staged by people with fake friends.  But I have to admit that some activities on social networks actually do connect people to one another.  And those are the one-to-one interactions—often rooted in shared interests—that yield actual discussions and far deeper, more textured connections.

These connections happen.  I have experienced them again and again, particularly on LinkedIn.  Perusing profiles there and then reaching out has yielded tremendously impactful connections for me with new colleagues, new clients and new collaborators.  I don’t have a science for selecting potentially powerful connections there.  Intuition seems as good as any other system.  When someone says something that I find especially impactful and that person is engaged in work I find interesting, I am sometimes moved to reach out.  Sometimes not.  I am sure there are innumerable variables involved in that decision many of which are unconscious.

What I have noticed is that more often than not it turns out there was a good reason to reach out.  That seems remarkable:  More often than not.  It can take some “figuring out” to find the reason, but that’s part of the fun.  The person might share my views.  The person might be in need of personal or professional coaching.  The person might want to team up on a project.  Or all three.  I now think of each of the initial interactions I have with my connections as a treasure hunt.

You should, too.  If you are building a business or pursuing a project or even cultivating connections who might share your perspectives, I think it is wise to reach out to a certain number of people each week on LinkedIn (especially) who interest you.  It might even just be one person a day.  If you want to be bold (and honest) you can even say you’re reaching out just in order to find out what synergy you might strike up together.  My guess is that you’ll find out together, and enough of the time to make this habit well worth your time.

Dr. Keith Ablow


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